Coke ad: It requires 23 minutes to burn off a soda NEW YORK Coca-Cola is dealing with obesity.

In the advertisement, the world’s biggest beverage maker asks what would happen if people payed for a can of Coke by first working off the calories it contained. The ad, which notes that it requires 23 mins of cycling to achieve that typically, shows a montage of individuals on a huge stationary bike happily trying to gain a can of its cola, with carnival music playing in the backdrop. The video is unusual since it so frankly addresses just how many calorie consumption are in its drink. But it also requires a frequent criticism used by wellness advocates and spins it in a content light. CBS TODAY Healthwatch New Coke commercial addresses weight problems crisis Coca-Cola is responding to charges that Coke and additional carbonated drinks are shortening lives by producing people fat, in a fresh ad campaign. Continue reading

The leading global cause of death.

Swerdlow, most of University College London in the U.K. The analysis was a meta-analysis of data from 40 existing research that included nearly 133, 500 participants from the U.S. And European countries. Mendelian randomization is certainly a study method that uses knowledge of genes and biological mechanisms to predict likely effects of a new drug before conducting a scientific trial, using its high price and potential threat of side effects. Related StoriesDiabetic retinopathy therapy innovations: an interview with Richard Kirk, CEO of PolyphotonixStudy links antibiotic use during childhood to excess weight gainPerisylvian polymicrogyria gene foundA companion research in the same issue of The Lancet, by the IL6R Genetics Consortium and Emerging Risk Elements Collaboration, discovered that a genetic variant in the IL6R gene, which carries the code for the IL6R protein, dials down inflammation and thus lowers the chance of heart disease. Continue reading